What data does Zillow collect and why? If you’re using Zillow to get an estimate of your home’s value, you might be wondering what information the website can collect from you and how they use it.

In this post, our team at Your Home Sold Guaranteed Realty - Chris Schmidt Team will discuss everything you need to know about Zillow’s data collection methods and privacy policy.

Key Takeaways:

• Zillow tracks how you interact with its website and apps, including your viewing history, what pages you visit, the searches you conduct, and how you navigate through its platform and services. 
• Zillow collects all this information to provide property listings that match your criteria, relevant data about the real estate market in your area, personalized ads, and other services.
• Zillow is able to provide leads to the agents on its platform, which is one of the ways they earn money. At the same time, you benefit by connecting with an agent who can take care of your needs quickly.

What Data Does Zillow Collect?

Zillow collects a variety of data from users to provide its services, improve its technology, tailor its recommendations, and display personalized ads. An overview of the types of data Zillow collects includes:

• Device Information: Zillow collects information from and about the devices you use to access their services, including hardware models, operating system versions, unique device identifiers, and network information.
• Personal Information: Zillow collects basic details such as your name, email address, and telephone number that you provide when setting up an account or filling out contact forms. If you’re buying or selling property, additional details might be required.
• Property Information: When you list a property or inquire about one, Zillow collects details about the property. This includes location, price, home type, and other related information.
• Browsing Data: Zillow tracks how you interact with its website and apps, including your viewing history, what pages you visit, the searches you conduct, and how you navigate through its platform and services. 
• Location Data: If you enable location services on your device, Zillow can collect real-time information about your location to provide location-based services, such as showing homes for sale in areas near you.
• Financial Information: For services that require financial transactions, such as Zillow Offers, you may need to provide financial information, which could include your credit score, income level, or other relevant financial details.
• Communication Data: If you communicate with other users through Zillow’s platforms or engage in transactions, Zillow may record details about those interactions for customer service, fraud prevention, and facilitating transactions.
• Tracking Cookies: Like many websites, Zillow uses cookies and other tracking technologies to collect information about your activity, browser, and device. This can include information about your online activities over time and across different websites or online services.

Why Does Zillow Collect This Information?

Zillow collects all this information to provide property listings that match your criteria, relevant data about the real estate market in your area, personalized ads, and other services.

It also enhances the overall user experience by helping Zillow understand user behavior. One way Zillow uses data to shape user experience is by sharing certain information, like your viewing history, with an assigned agent. 

Through this method, Zillow is able to provide leads to the agents on its platform, which is one of the ways they earn money. At the same time, you benefit by connecting with an agent who can take care of your needs quickly. 

However, Zillow only shares information with agents if you have a Zillow account and are browsing while logged in. 

As with any platform that handles personal information, it’s a good idea to review Zillow’s privacy policy to understand how your data is used and protected and learn what options you have to control your personal information.

Find Your Home’s Value Today with an Experienced Houston Realtor 

While Zillow can be a great first step for finding the value of your home or others in the area, an experienced realtor can provide a more accurate valuation. At Your Home Sold Guaranteed Realty - Chris Schmidt Team Chris Schmidt and our team have years of experience working in the Houston metropolitan area. 

Our familiarity with the local market trends, as well as our legendary customer service, are why we’ve developed a reputation as the best realtor in Houston. We can easily help you find the value of any home. 

Whether you need to buy or sell, our unique guarantees protect your interests and make the process risk-free. To learn more about buying a home with our team, give us a call at 713-322-5604. You can also fill out the form on this page or send a message to [javascript protected email address].

To Discuss Your Home Sale or Purchase, Call or Text Today and Start Packing!