Putting your house on the market can be an exciting yet stressful time. You likely spent weeks preparing – painting, staging, decluttering – hoping for a quick sale and top dollar. However, what happens when weeks go by and you receive no offers or lowball offers? Why didn’t your house sell?
Key Takeaways
- Overpricing is the #1 reason homes don’t sell
- Robust internet marketing provides maximum exposure
- Choosing an experienced, full-time agent is paramount
Pricing is Key
The #1 reason a house doesn’t sell is overpricing. According to real estate experts, overpriced homes can sit on the market for months. When a house is priced higher than comparable homes in the area, buyers perceive it as not being a good value. Savvy buyers will skip overpriced homes for better deals.
The key is pricing your home correctly right from the start. This takes a detailed comparative market analysis by a knowledgeable real estate agent. They will assess your home’s size, age, upgrades etc. and compare to recently sold homes in your area. If you overprice based on an inflated opinion of value, your home won’t sell.
Lack of Marketing
Another reason your house may not sell is lack of exposure to qualified buyers. Unfortunately, merely listing on the MLS is not enough anymore. 88% of buyers search online for homes, so internet marketing is key.
A modern real estate agent has a strong online marketing strategy, including professional photos, 3D tours, social media ads and placement on high-traffic home search sites. Without robust internet visibility to searchers and buyers, it’s difficult for a house to sell quickly in today’s market.
Choosing the Right Agent
Not all real estate agents are the same when it comes to marketing savvy and selling skills. Depending on who you list with, your home may languish on the market. That’s why it’s critical you choose an experienced and full-time agent who understands your local market.
An inexperienced or part-time agent likely won’t have the time, resources or knowledge to effectively market your home. Always interview agents and ask specific questions about their background, sales track record and marketing plan. The right agent should confidently sell you on their ability to sell your house swiftly and for top dollar.
Properly pricing your home and listing with an agent skilled in marketing give you the best shot for a quick, profitable sale.
How Can Chris Schmidt Sell Your House Fast and For Top Dollar
If you have decided that now is the time to sell a home in the Houston area, your first call should be to our team at Your Home Sold Guaranteed Realty - Chris Schmidt Team. As the best realtor in Houston, we have the experience, skills, and local insider information to guide you through the home selling process and ensure that you have the most relaxing and stress-free experience possible. Your success is our success, and we are committed to making sure you are 100% successful. We sell houses fast and for top dollar!
To learn more about the home selling process or to get started on your real estate journey, give our realtors a call at 713-322-5604 or fill out the form on this page with the requested information to get a detailed response from one of our skilled professionals.
Chris Schmidt is the owner of Your Home Sold Guaranteed Realty - Chris Schmidt Team. Chris has many years of experience in real estate and is deeply familiar with the Houston housing market. He’s a member of the Houston Association of Realtors and has earned the Graduate, Realtor Institute designation from the National Association of Realtors.
He began his real estate career in 2004, when he joined Coldwell Banker United as a broker associate. He worked as a broker associate for over 10 years before deciding to begin his own real estate team.
Chris and the team are highly experienced real estate professionals with many five-star Google reviews.
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